What's the Marketing Secret Behind $350 Million in Sales?
The Child of the Past. While top marketers know about pain points and forces of nature (sex, instant gratification, popularity), Mark Hamilton discovered something deeper: every person carries a dormant "child" inside--the wonder and expectation they had in youth before adult life caused them to resign their dreams. Awaken that child, and you've tapped into the largest common denominator need on Earth.
Level 1: Pain Points (What Most Marketers Know)
Mark Hamilton begins with what's commonly understood in marketing: "Today I hear all about pain points. In my day, I just called it needs--people's needs."
The principle is straightforward: find larger and larger common denominator needs. The larger the common denominator, the more successful you can be if you tap into that market.
Common Denominator Needs (Pain Points)
Problems or desires shared by large groups of people. The larger the group sharing a particular need, the bigger the potential market. Successful marketers identify these shared needs and position their products as solutions.
"There's nothing particularly secret about that," Hamilton acknowledges, "other than being wise and experienced enough to know what you're going after."
But he's about to reveal something the top marketers don't know.
Level 2: Forces of Nature
The largest common denominator needs are primal drives coded into human DNA from hunter-gatherer days
Why "sex sells"--it's a biological imperative for survival of the human race
Humans are wired to get maximum resources (calories) with least expenditure
Popular tribe members got better care during hard times--higher survival rates
Why social media is so addictive--attention meant survival in tribal days
"Everything is based on these forces of nature, which reduce down to survival pressures underneath it all," Hamilton explains. "Beginners may not know that explicitly, but those who have become very successful know that explicitly."
Forces of nature aren't just "things that sound good"--they're coded into human DNA from when we lived in tribes and clans. That's what makes them so powerful. Marketing that appeals to forces of nature goes downhill (coasting). Marketing that ignores them goes uphill (fighting biology).
The Gym Advertisement Test
Hamilton presents a practical example. Which TV commercial would work better for a gym?
Two Approaches to Gym Marketing
Ad #1: The Hard Work Approach
- Show all the weights and equipment
- "Work out diligently, hard, every day"
- "Two hours a day to get a body like this"
- Emphasizes effort required
- Fights the force of nature (least effort)
- Leaves money on the table
Ad #2: The Forces of Nature Approach
- Show attractive people socializing
- Beautiful bodies, towels over shoulders
- Talking, laughing, having a good time
- Looking cool and collected (no sweating)
- Implies minimal effort for great results
- Appeals to attraction AND social belonging
"If you aren't aware of the forces of nature, you're fighting an uphill battle," Hamilton states. "If you're aware of them, you're going downhill because you're coasting--you're doing it right."
Ethics and Refund Policy
Your product must deliver actual value. "Every product must be backed by a full and complete refund policy," Hamilton emphasizes. "This removes any questioning of your legitimacy. Otherwise, it's fraud--and either you'll go bankrupt from refunds, or you'll be forced to make your product good enough to match your marketing."
People subconsciously understand what you're offering. If you show beautiful people socializing at a gym, customers know they can't just chat and get a great body. But forces of nature are what motivate them to sign up--what gets them to write the check.
Level 3: The Child of the Past
"Everything I've told you up until now is pretty much what the top marketers in the world already know. But there is something none of them know that I know."
"This is the largest common denominator on planet Earth. It's also the greatest pain point. And I've tapped into it."
No other marketer to my knowledge is aware of awakening the Child of the Past.
Understanding the Child of the Past
The Wonder of Youth
When you were young, you saw the world with excitement and wonder for what was ahead. You believed your life would hold something extraordinary. The searchers among us know we were looking for something more than what we're experiencing now.
The Adult Resignation
As adults, life doesn't fulfill what we once believed it would be. Stagnation traps at work--doing the same responsibilities day after day. After 5, 10, 15, 20 years, your life is just passing by and you're losing out on the life you once dreamed of.
The Searchers
Some people haven't completely lost that child. The searchers of the world still feel there's something more to life. Their Child of the Past is still breathing, still alive inside them--and can be resurrected with the right message.
"I've sold over three million of my books at an average price of $150 a book by resurrecting the child of the past within each individual on planet Earth."
-- On the secret behind $350 million in sales
Hamilton's Marketing Approach
Hamilton developed a unique system: finding "searchers" through an elaborate process, then sending personal invitation letters to his private Neothink Club. Over two million people joined through this approach.
"I have spent my life searching for the searchers of the world," Hamilton explains. "Each person was personally invited by a letter from me. It's a very unique marketing approach that the world has never seen."
Life goes by fast--and at Hamilton's age, even faster. People are running out of time to fulfill the dreams they once had in their youth. By showing people they can still have that greater expectation, that the life they dreamed of is still possible, Hamilton taps into the deepest human need: the resurrection of hope.
How to Apply These Marketing Secrets
Identify Common Denominator Needs
What problems do large groups of people share? The bigger the group, the bigger your potential market. Start with the basic pain points your product addresses.
Connect to Forces of Nature
Link your product to primal drives: attraction, instant gratification, popularity, attention. Slant your marketing to appeal to these biological imperatives rather than fighting them.
Awaken the Child of the Past
Show people that the excitement and expectation they once had for life is still possible. Speak to the dormant dreams. Find the searchers who haven't completely given up.
Deliver Real Value
Back everything with a full refund policy. Your product must deliver on its promises--otherwise you're committing fraud. The refund policy removes questions about legitimacy.
Make It Personal
Hamilton's personal invitation letters achieved extraordinary results. The world has never seen this approach. Personal connection awakens the Child of the Past more powerfully than mass marketing.
Most marketers operate at Level 1 (pain points). Top marketers understand Level 2 (forces of nature). But the secret that generated $350 million operates at Level 3: awakening the Child of the Past--the largest common denominator need on Earth. Everyone carries that dormant child inside. Find the searchers, reawaken their dreams, and deliver real value.
Frequently Asked Questions
What are forces of nature in marketing?
Forces of nature are primal drives rooted in survival pressures--sex (propagation), instant gratification (maximum calories for minimum effort), popularity (tribal acceptance), and attention (survival advantage). These represent the largest common denominator needs and are coded into human DNA from hunter-gatherer days.
What is the Child of the Past marketing technique?
The Child of the Past is Mark Hamilton's secret marketing technique that generated $350 million in sales. It involves reawakening the sense of wonder, excitement, and expectation people had in their youth--before adult life caused them to resign those dreams. This is the largest common denominator need on Earth.
What's the difference between pain points and forces of nature?
Pain points are specific problems customers want solved. Forces of nature are deeper--primal survival drives coded in DNA. Pain points work, but forces of nature are more powerful because they tap into biological imperatives. The most successful marketers understand both levels.
Why does "sex sell" in marketing?
Sex sells because propagation of the species is a force of nature--a biological imperative for survival. It's coded into human DNA. Similarly, "get rich quick" appeals work because humans are wired to get maximum caloric intake (resources) with minimum effort--another survival adaptation.
How did Mark Hamilton sell over $350 million in books?
Hamilton sold over 3 million books at an average price of $150 each by finding "searchers"--people whose Child of the Past was still alive--and sending personal invitation letters to his private Neothink Club. His technique of awakening dormant dreams and expectations drove unprecedented response rates.
Who are the "searchers" in marketing?
Searchers are people who still feel there's something more to life than what they're experiencing. Their Child of the Past--that sense of wonder and expectation from youth--is still breathing inside them, even if resigned. These are the ideal prospects because they're receptive to having those dormant dreams reawakened.
What makes ethical marketing different from manipulation?
Ethical marketing appeals to genuine needs and delivers real value. Hamilton emphasizes that every product must be backed by a full refund policy--this removes questions of legitimacy. Your product must deliver actual value to match your marketing promises, otherwise it's fraud and you'll go bankrupt from refunds.
Ready to Awaken Your Child of the Past?
Mark Hamilton has spent 45 years perfecting the art of reaching searchers--people who know there's something more to life. If that description fits you, discover what millions have found in the Neothink approach.
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