What is the difference between producing values and creating values?
Value producers follow instructions and perform specialized tasks—they contribute but remain stuck in routine ruts. Value creators use integrated thinking to bring something new into existence—a better process, a new business, a novel solution. Only the human mind can create values, and when you do, you tap into your deepest essence, experiencing both greater wealth and profound fulfillment.
Most people spend their lives stuck in "following mode"—repeating stagnant routines passed down through generations. You might feel like you're in a rut, unable to reach the level of success you once dreamed of as a child.
This isn't throwing shade on any job or occupation. Any job that produces values is admirable and needed. But there's a distinction between producing values and something else entirely—something that takes you to a whole other level: creating values.
Why do most people struggle to break free from following mode?
Consider the cook at McDonald's. He's flipping hamburgers, doing what management taught him to do. He's in following mode. He's not integrating and creating—he's following. He's producing a value, and that's all good, but:
- He's never going to make great money
- He's never going to experience the life he probably dreamed about as a child
- That dream is gone—he's stuck in a stagnant routine rut
Following Mode
A specialized thinking style where you perform specific, routine tasks without integration. You do what you're taught, follow the path laid out, and produce values within a narrow scope. Following mode is often passed down through generations—most people can't seem to break free.
This is what Hamilton's entire journey is about: freeing you, liberating you, from this life.
How do I expand my mind into integrated thinking?
When you expand your mind into this ability to start integrating—not following, not specialized thinking, but integrated thinking—that's when you break into this other mode of creating.
From Small Improvements to Value Creation
It might start small. Perhaps you notice a way to do a task more efficiently. That seems minor, right?
But the fact that you brought that new way of doing the task to the business—that's your baby step into integrated thinking.
You've moved from simply following instructions to creating something new. That's the shift. That's where everything changes.
Value Creator
Someone who uses integrated thinking to bring something new into existence—a new business, a new service, a new technology, a better process. Value creators connect facets of reality to build their own paths. This is where the money is. This is where fulfillment lives.
Value Producer vs. Value Creator
Value Producer (Following)
- Performs specialized, routine tasks
- Does what management taught
- Follows the path laid out by others
- Stuck in tunnel vision
- Limited income potential
- Stagnant routine rut
Value Creator (Integrating)
- Integrates information for new outcomes
- Brings new ideas to the business
- Builds their own path forward
- Wide-angle perspective
- Makes the "big bucks"
- Deep fulfillment and joy
Why do value creators make more money and feel more fulfilled?
Let's be direct: that's where the money is.
Any creator of a business, any creator of a service, any creator of technology—those people are the ones who make the big bucks. Not the cook at McDonald's.
But it goes far beyond money.
The Uniquely Human Power
Only the human mind has the ability to create. Nothing else in our known universe can create values. Only the human mind. When you break into value creation—even at a small level initially—you'll feel something you've never felt before.
What You'll Feel
When you begin creating values, you experience a deep-rooted excitement, a motivation that seems to come from nowhere. Where does it come from?
For the first time, you're getting in sync. You're getting in harmony with who you were meant to be—a value creator. You're getting integrated with your own essence as a human being.
Your Human Essence
The uniquely human ability to create values—to bring something new and valuable into existence. Nothing else in the known universe shares this capacity. When you exercise this ability, you fall into harmony with your deepest self, experiencing joy, excitement, and overflowing motivation.
What does this transformation look like in real life?
Monetarily
Value creators earn significantly more than value producers—this is where the big bucks are made
Romantically
The excitement and confidence from creating values transforms your relationships
Emotionally
Deep-rooted joy from being in harmony with your human essence
Hamilton asks:
- Do you want to be in the world of creating values?
- Do you want to rise up, be more successful, break out of the routine rut?
- Do you want to make the big bucks?
- Do you want to be a big winner in life?
- Do you want to feel the joy, the happiness, the overflowing love that comes from falling in harmony with your essence as a human being?
This may be something you've never felt before. Never experienced before.
🚁 The Train vs. The Drone
Think of a follower like a train on tracks. The train is limited to the specialized path laid out by others. It can only go where the tracks lead, never seeing beyond the immediate route.
The Neothink Mentality is like a drone. By integrating a wider view of the landscape, the drone can break away from any predetermined path and create its own route in any direction.
Same starting point. Completely different possibilities.
A Whole New Existence
This journey lifts you monetarily. It lifts you romantically. It lifts your entire life to the next level by helping you fall into the Neothink mentality. Your mind will stretch and feel a whole new existence never felt before. This is where your transformation happens.
From Following to Creating
Your path from value producer to value creator
Recognize the Following Mode
Acknowledge that you're currently in specialized thinking—doing what you're taught, following the routine. This awareness is the first step to freedom.
Expand Through Project Curiosity
Break out of tunnel vision by getting curious about your entire workplace. Learn how everything connects. This expands your capacity to integrate.
Take Your Baby Steps
Look for small ways to improve processes—more efficient methods, better approaches. Each improvement is a step into integrated thinking.
Notice the Shift
As you begin creating values, feel the deep-rooted excitement that comes from getting in sync with your human essence. This feeling confirms you're on the right path.
Embrace the Transformation
Let the Neothink mentality lift every area of your life—financial, romantic, emotional. Experience the whole new existence that comes from being a value creator.
What is the core message of this journey?
This journey breaks you free of specialized thinking. It moves you from the following mode into the world where you break into the value creator—not just the value producer.
And that's where:
- The money is
- The fulfillment is
- The joy is
- The love is
- Your true human essence is
Nothing else in our known universe can create values. Only you can.
Frequently Asked Questions
Is it wrong to be a value producer?
Not at all. Any job that produces values is admirable, needed, and contributes to society. The distinction isn't about judging jobs—it's about understanding that there's another level (value creation) that offers greater financial rewards and deeper personal fulfillment. You can honor production while aspiring to creation.
What if my current job doesn't allow for creativity?
Even in highly structured roles, there are usually opportunities to improve processes or find efficiencies. These "baby steps" are your entry into integrated thinking. As you develop this capacity, larger opportunities will emerge—either within your current role or by opening paths to new positions or ventures.
Why do I feel excited when I create something new?
That deep-rooted excitement comes from getting in sync with your human essence. Creating values is the unique capacity of the human mind—nothing else in the universe can do it. When you exercise this ability, you're living in harmony with who you were meant to be. The excitement is your essence recognizing itself.
Can anyone become a value creator?
Yes. The ability to create values is inherent in every human mind—it's your essence. Most people have simply been trapped in following mode, never developing their capacity for integrated thinking. Through Project Curiosity and the steps in this journey, anyone can break free and become a value creator.
How long does this transformation take?
The shift begins immediately with awareness and baby steps. Project Curiosity takes about two weeks to expand your mind. From there, the transformation deepens continuously as you practice integrated thinking. Some people feel the shift in weeks; for others, it unfolds over months. The key is consistent practice.
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