WH :
Where does it go from there? I mean, putting up a monitor, then blowing the scents and doing samples.
MH :
Well, then you get a very successful customer acquisition. You start making money, it becomes a cash cow. And when it becomes a cash cow, you say, well, I’ve got one here on the east side of town. Let’s put one of these on the west side of town. Let’s replicate, let’s do the exact same thing on the west side of town. Then that starts making money. Then let’s put one on the south side and the north side.
